Templates
Brand Identity
Duplicate
Start Call Brief
Brand Identity
9 sections · 25 questions
Discovery questions for a branding project — logo, identity system, visual direction, and brand strategy.
Default template — duplicate to make changes.
Context
3 q
1
What made you reach out now?
2
What is currently not working?
3
What have you already tried?
Brand Positioning
4 q
1
How do you want to be perceived?
2
Who are your top 3 competitors?
3
What sets you apart from them?
4
What adjectives should the brand NOT feel like?
Audience
2 q
1
Who are you trying to reach?
2
What do they currently believe or struggle with?
Scope
3 q
1
Do you need a logo, full identity system, or both?
2
What deliverables do you need (logo, typography, color, brand guide)?
3
Will you need social media templates or collateral?
Budget
3 q
1
Do you have a budget range in mind?
2
Have you worked with a provider before?
3
What would make this investment easy to justify?
Timeline
2 q
1
When do you want this completed?
2
Is there a launch date or deadline?
Decision Process
3 q
1
Who needs to approve this?
2
Are there other stakeholders?
3
What would slow this down?
Objections / Risks
3 q
1
What concerns do you have?
2
What made past projects difficult?
3
What would make you hesitate?
Next Steps
2 q
1
What should happen after this call?
2
When should I follow up?